Marketing Materials and Intentional Misrepresentation: A Word of Warning for Marketers and Celebrity Athlete Promoters.
- Published in:
- Sport Marketing Quarterly, 2015, v. 24, n. 3, p. 198
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2015 AND VI 24 AND IP 3
Results: 7
1
2
An Examination of Constraints and Motivators as Predictors of Sport Media Consumption Substitution Intention.
- Published in:
- Sport Marketing Quarterly, 2015, v. 24, n. 3, p. 183
- By:
- Publication type:
- Article
3
The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors' Share of Wallet.
- Published in:
- Sport Marketing Quarterly, 2015, v. 24, n. 3, p. 170
- By:
- Publication type:
- Article
4
Points of Attachment and Sponsorship Outcomes in an Individual Sport.
- Published in:
- Sport Marketing Quarterly, 2015, v. 24, n. 3, p. 159
- By:
- Publication type:
- Article
5
What Factors Determine the Fans' Willingness to Pay for Bundesliga Tickets? An Analysis of Ticket Sales in the Secondary Market Using Data from ebay.de.
- Published in:
- Sport Marketing Quarterly, 2015, v. 24, n. 3, p. 142
- By:
- Publication type:
- Article
6
Industry Insider: Geoff Moore.
- Published in:
- 2015
- By:
- Publication type:
- Interview
7
SMQ Conference Calendar.
- Published in:
- 2015
- Publication type:
- Calendar