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A Note from the SMA Vice President of Industry Relations.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 67
- By:
- Publication type:
- Article
View from the Field: Jan Katzoff.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 69
- Publication type:
- Article
Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 71
- By:
- Publication type:
- Article
Impulsive Purchasing Behavior for Professional Sports Team-Licensed Merchandise--From the Perspective of Group Effects.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 83
- By:
- Publication type:
- Article
A Qualitative Examination of Disability Sport Executives' Perceptions of Sport Promotion and the Acquisition of Sponsors.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 92
- By:
- Publication type:
- Article
What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 101
- By:
- Publication type:
- Article
Like It or Not... Coastal Contacts Case Sets Guidelines for 'Like-Gating' on Facebook.
- Published in:
- Sport Marketing Quarterly, 2013, v. 22, n. 2, p. 113
- By:
- Publication type:
- Article