Results: 8
False Advertising on Enhanced Water Labels: An Analysis of Ackerman v. The Coca-Cola Company.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 195
- By:
- Publication type:
- Article
Dynamic Ticket Pricing in Sport: An Agenda for Research and Practice.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 184
- By:
- Publication type:
- Article
Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 170
- By:
- Publication type:
- Article
Gambling and Fantasy: An Examination of the Influence of Money on Fan Attitudes and Behaviors.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 159
- By:
- Publication type:
- Article
Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 147
- By:
- Publication type:
- Article
Sport Teams as Brand Extensions: A Case of Taiwanese Baseball.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
View from the Field: Business Intelligence in the Sports World.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 136
- By:
- Publication type:
- Article
From the SMA.
- Published in:
- Sport Marketing Quarterly, 2012, v. 21, n. 3, p. 135
- By:
- Publication type:
- Article