Sport Slogans and Trademark Law: Are the Dallas Cowboys Really 'America's Team'?
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 53
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2011 AND VI 20 AND IP 1
Results: 10
1
2
The Richmond What? The Naming of a Minor League Baseball Franchise.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
3
Managers' Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 7
- By:
- Publication type:
- Article
4
Spectator Support: Examining the Attributes That Differentiate Niche from Mainstream Sport.
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 41
- By:
- Publication type:
- Article
5
The Motivational Preferences of Consumers Attending Multiple NCAA Wrestling Events.
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 33
- By:
- Publication type:
- Article
6
An Analysis of Donor Involvement, Gender, and Giving in College Athletics.
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 22
- By:
- Publication type:
- Article
7
Industry Insider: Ed Kiernan.
- Published in:
- 2011
- Publication type:
- Interview
8
A Note from the SMA President.
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 4
- By:
- Publication type:
- Article
9
Editor's Note.
- Published in:
- Sport Marketing Quarterly, 2011, v. 20, n. 1, p. 3
- By:
- Publication type:
- Article
10
SMQ Conference Calendar.
- Published in:
- 2011
- Publication type:
- Calendar