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FROM THE EDITOR.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 128
- Publication type:
- Article
SMQ PROFILE/INTERVIEW.
- Published in:
- 2008
- By:
- Publication type:
- Interview
Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 135
- By:
- Publication type:
- Article
Impact of New Minor League Baseball Stadiums on Game Attendance.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 146
- By:
- Publication type:
- Article
Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 154
- By:
- Publication type:
- Article
Does a Manufacturer Matter in Go- branding? The Influence of a Manufacturer Brand on Sport Team Licensed Apparel.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 163
- By:
- Publication type:
- Article
Recent Trademark Dilution Cases Redefine Concept of "Fame".
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 173
- By:
- Publication type:
- Article
Building the Brand: A Case Study of Troy University.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 178
- By:
- Publication type:
- Article