Affect and Purchase Intentions of Super Bowl XL Television Spectators: Examining the Influence of Sport Fandom, Age, and Gender.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 243
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2006 AND VI 15 AND IP 4
Results: 10
1
2
The Outcomes of Coattail Marketing: The Case of Windsor, Ontario, and Super Bowl XL.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 232
- By:
- Publication type:
- Article
3
From H-Town to Mo-Town: The Importance of Super Bowl Entertainment.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 223
- By:
- Publication type:
- Article
4
More Than Just a Game? Corporate Social Responsibility and Super Bowl XL.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 214
- By:
- Publication type:
- Article
5
Location, Location, Location: The Marketing of Place and Super Bowl XL.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 206
- By:
- Publication type:
- Article
6
Marketing Motown: Detroit Sold Cold, and Super Bowl XL Was a Winter Blast.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 200
- By:
- Publication type:
- Article
7
SMQ PROFILE/INTERVIEW.
- Published in:
- 2006
- By:
- Publication type:
- Interview
8
From the Publisher.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 196
- By:
- Publication type:
- Article
9
FROM THE EDITOR.
- Published in:
- 2006
- By:
- Publication type:
- Editorial
10
SMQ CONFERENCE CALENDAR.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 4, p. 194
- Publication type:
- Article