Found: 8
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Untitled.
- Published in:
- 2006
- Publication type:
- Question & Answer
Visual Ethnography of On-site Sport Sponsorship Activation: LG Action Sports Championship.
- Published in:
- 2006
- By:
- Publication type:
- Case Study
Effect of Perceived Sport Event and Sponsor Image Fit on Consumers' Cognition, Affect, and Behavioral Intentions.
- Published in:
- 2006
- By:
- Publication type:
- Case Study
Measuring the Marketing Communication Activations of a Professional Tennis Tournament.
- Published in:
- 2006
- By:
- Publication type:
- Case Study
Relationship Marketing in Sports: A Functional Approach.
- Published in:
- 2006
- By:
- Publication type:
- Case Study
False Advertising and Celebrity Endorsements: Where's My Script?
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 2, p. 111
- By:
- Publication type:
- Article
Coca-Cola vs. PepsiCo -- A "Super" Battleground for the Cola Wars?
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 2, p. 114
- By:
- Publication type:
- Article
Sport Marketing Around the World.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 2, p. 124
- By:
- Publication type:
- Article