Sport Marketing Association Conference President's Address.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 3, p. 170
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2004 AND VI 13 AND IP 3
Results: 8
1
2
Kentucky Derby Jockeys Enter Lucrative World of Sport Sponsorships and Endorsements.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 3, p. 167
- By:
- Publication type:
- Article
3
Current Issues and Conceptualizations of Service Quality in the Recreation Sport Industry.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 3, p. 158
- By:
- Publication type:
- Article
4
Beyond BIRGing and CORFing: Continuing the Exploration of Fan Behavior.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 3, p. 151
- By:
- Publication type:
- Article
5
Sport Heroes as Sport Product Endorsers: The Role of Gender in the Transfer of Meaning Process for Selected Undergraduate Students.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 3, p. 141
- By:
- Publication type:
- Article
6
Scoreboards vs. Mortarboards: Major Donor Behavior and Intercollegiate Athletics.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 3, p. 129
- By:
- Publication type:
- Article
7
SMQ PROFILE/INTERVIEW.
- Published in:
- 2004
- Publication type:
- Interview
8
FROM THE EDITOR.
- Published in:
- 2004
- By:
- Publication type:
- Editorial