MMAA v. Netfire: "March Madness" Protection Strengthened for NCAA.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 2, p. 117
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2004 AND VI 13 AND IP 2
Results: 7
1
2
Pricing a Sporting Club Membership Package.
- Published in:
- 2004
- By:
- Publication type:
- Case Study
3
Ticket Price Determination in Professional Sports: An Empirical Analysis of the NBA, NFL, NHL, and Major League Baseball.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 2, p. 104
- By:
- Publication type:
- Article
4
An Exploration of the Construct of Psychological Attachment to a Sport Team Among College Students: A Multidimensional Approach.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 2, p. 94
- By:
- Publication type:
- Article
5
Athletes as Product Endorsers: The Effect of Gender and Product Relatedness.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 2, p. 82
- By:
- Publication type:
- Article
6
Exploring the Old School Concept: Adding Definition to a "New" Market Segmentation Dimension.
- Published in:
- Sport Marketing Quarterly, 2004, v. 13, n. 2, p. 73
- By:
- Publication type:
- Article
7
SMQ PROFILE/INTERVIEW.
- Published in:
- 2004
- By:
- Publication type:
- Interview