Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
Works matching IS 10616934 AND DT 2003 AND VI 12 AND IP 2
Results: 10
1
2
Developing Successful Sport Marketing Plans (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
3
Unauthorized Use of Event Tickets in Promotional Campaign May Create New Legal Strategies to Combat Ambush Marketing: NCAA v. Coors.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 117
- By:
- Publication type:
- Article
4
An Empirical Review of the Stadium Novelty Effect.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 111
- By:
- Publication type:
- Article
5
"Who is Your Hero?" Implications for Athlete Endorsement Strategies.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 103
- By:
- Publication type:
- Article
6
An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 94
- By:
- Publication type:
- Article
7
A Reexamination of the Construct and Concurrent Validity of the Psychological Commitment to Team Scale.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 88
- By:
- Publication type:
- Article
8
Ticket Price Determination in the National Football League: A Quantitative Approach.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 72
- By:
- Publication type:
- Article
9
SMQ PROFILE/INTERVIEW.
- Published in:
- 2003
- By:
- Publication type:
- Interview
10
Consumer Differences Across Large and Small Market Teams in the National Professional Soccer League.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 2, p. 80
- By:
- Publication type:
- Article