An Analysis of Online Marketing in the Sport Industry: User Activity, Communication Objectives, and Perceived Benefits.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 48
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2003 AND VI 12 AND IP 1
Results: 10
1
2
Assessing the Impact of Bobby Knight on the Brand Equity of the Texas Tech Basketball Program.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 56
- By:
- Publication type:
- Article
3
Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 37
- By:
- Publication type:
- Article
4
Sport Management Practica: A Metadiscrete Experiential Learning Model.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 27
- By:
- Publication type:
- Article
5
Developing an Internet Philosophy.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 63
- By:
- Publication type:
- Article
6
Trademark Dilution: Beanie Babies® Battles.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 60
- By:
- Publication type:
- Article
7
The Playmasters (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
8
Corporate Sales Activities and the Retention of Sponsors in the National Basketball Association (NBA).
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 18
- By:
- Publication type:
- Article
9
Sport Spectator Consumption Behavior.
- Published in:
- Sport Marketing Quarterly, 2003, v. 12, n. 1, p. 8
- By:
- Publication type:
- Article
10
SMQ PROFILE/INTERVIEW.
- Published in:
- 2003
- By:
- Publication type:
- Interview