Found: 9
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SMQ PROFILE/INTERVIEW.
- Published in:
- 2002
- By:
- Publication type:
- Interview
Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 205
- By:
- Publication type:
- Article
Psychological Connection to a New Sport Team: Building or Maintaining the Consumer Base?
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 215
- By:
- Publication type:
- Article
Outsourcing Sport Marketing Operations by NCAA Division I Athletic Programs: An Exploratory Study.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 226
- By:
- Publication type:
- Article
Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 233
- By:
- Publication type:
- Article
The Day of the Week's Impact on Selected Socio-demographic Characteristics and Consumption Patterns of Spectators at a Ladies Professional Golf Association Event.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 242
- By:
- Publication type:
- Article
The FUTURES Golf Tour Case Study: Sponsorship Sales and Eduselling.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 248
- By:
- Publication type:
- Article
Reducing Risk in Promotion: The Incorporation of Risk Management Principles by Sport Marketers.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 252
- By:
- Publication type:
- Article
Teaching Sport Marketing: Notes From the Trenches.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 4, p. 255
- By:
- Publication type:
- Article