Naming Rights Agreements: Dream Deal or Nightmare?
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 126
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2002 AND VI 11 AND IP 2
Results: 11
1
2
Teaching Sport Marketing in the New Millennium: Substantive Improvements to the Second Edition Textbook Facilitate Student Learning (Book).
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
Engineering the Theory-to-Practice Bridge Using the Consultancy Approach.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 121
- By:
- Publication type:
- Article
4
Brand Extension Evaluation: The Case of NFL Europe.
- Published in:
- 2002
- By:
- Publication type:
- Case Study
5
FedEx and the St. Jude Classic: An Application of a Cause-Related Marketing Program (CRMP).
- Published in:
- 2002
- By:
- Publication type:
- Case Study
6
Motivational Factors for Evaluating Sport Spectator and Participant Markets.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 100
- By:
- Publication type:
- Article
7
Ten Years of the Sport Marketing Quarterly: Comparing Research and Practice Perspectives.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 93
- By:
- Publication type:
- Article
8
Examining Sport Management Scholarship: An Historical Review of the Sport Marketing Quarterly.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 84
- By:
- Publication type:
- Article
9
Sport Marketing Quarterly: A Journal Designed for the Business of Marketing Sport.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 80
- By:
- Publication type:
- Article
10
Bridging the Gap: How Sport Marketing Quarterly Is Working to Fulfill Its Mission.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 76
- By:
- Publication type:
- Article
11
SMQ PROFILE/INTERVIEW.
- Published in:
- 2002
- By:
- Publication type:
- Interview