The National Basketball Association: Application of Customer Lifetime Value.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 181
- By:
- Publication type:
- Article
Works matching IS 10616934 AND DT 2001 AND VI 10 AND IP 3
Results: 11
1
2
Win or Go Home: How to Stay Energized in the Sport Marketplace.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 179
- By:
- Publication type:
- Article
3
The Invisible Touch (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
4
Now or Never (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
5
Internet Domain Disputes and Cybersquatting: Remedies for Trademark Holders Against Bad-Faith Domain Registration.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 173
- By:
- Publication type:
- Article
6
Through the Eyes of Athletics Directors: Perceptions of Sports Information Directors, and Other Public Relations Issues.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 164
- By:
- Publication type:
- Article
7
The Social Values of Fans for Men's Versus Women's University Basketball.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 156
- By:
- Publication type:
- Article
8
Sport Fan Motivation: A Comparison of American Students and International Students.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 147
- By:
- Publication type:
- Article
9
The Marketing of Black-College Sports.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 138
- By:
- Publication type:
- Article
10
An Assessment of Consumer Knowledge of, Interest in, and Perceptions of Ambush Marketing Strategies.
- Published in:
- Sport Marketing Quarterly, 2001, v. 10, n. 3, p. 130
- By:
- Publication type:
- Article
11
SMQ Profile/Interview.
- Published in:
- 2001
- By:
- Publication type:
- Interview