Found: 13
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Just do it! Why committed consumers react negatively to assertive ads.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 287, doi. 10.1016/j.jcps.2017.01.002
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- Article
How goal progress influences regulatory focus in goal pursuit.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 302, doi. 10.1016/j.jcps.2017.01.003
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- Article
The rebound of the forgone alternative.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 318, doi. 10.1016/j.jcps.2017.01.001
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- Article
R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 333, doi. 10.1016/j.jcps.2016.12.002
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- Article
The satiating effect of pricing: The influence of price on enjoyment over time.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 341, doi. 10.1016/j.jcps.2017.03.001
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- Article
Consumer desire for control as a barrier to new product adoption.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 347, doi. 10.1016/j.jcps.2016.08.002
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- Article
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 355, doi. 10.1016/j.jcps.2016.12.003
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- Article
Normative tightness-looseness: A research dialogue.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 375, doi. 10.1016/j.jcps.2017.05.002
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- Article
Tightness–looseness: A new framework to understand consumer behavior.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 377, doi. 10.1016/j.jcps.2017.04.001
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- Article
Refining the tightness and looseness framework with a consumer lens.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 392, doi. 10.1016/j.jcps.2017.03.005
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- Article
Tightness–looseness: Implications for consumer and branding research.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 398, doi. 10.1016/j.jcps.2017.04.003
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- Publication type:
- Article
Tightness-looseness and consumer behavior: The road ahead.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 405, doi. 10.1016/j.jcps.2017.05.001
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- Publication type:
- Article
Editorial Board.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. IFC, doi. 10.1016/S1057-7408(17)30028-1
- Publication type:
- Article