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Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 283, doi. 10.1016/S1057-7408(16)30080-8
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- Article
Model's Race: A Peripheral Cue in Advertising Messages?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 291, doi. 10.1016/S1057-7408(16)30081-X
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- Article
Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 303, doi. 10.1016/S1057-7408(16)30082-1
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- Article
Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 313, doi. 10.1016/S1057-7408(16)30083-3
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- Article
Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 327, doi. 10.1016/S1057-7408(16)30084-5
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- Article
Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 341, doi. 10.1016/S1057-7408(16)30085-7
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- Article
Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 353, doi. 10.1016/S1057-7408(16)30086-9
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- Article
When Do Rewards Have Enhancement Effects? An Availability Valence Approach.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 363, doi. 10.1016/S1057-7408(16)30087-0
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- Article
The Temporary Construction of Consumer Attitudes.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 375, doi. 10.1016/S1057-7408(16)30088-2
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- Article
Personality and Values Based Materialism: Their Relationship and Origins.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 389, doi. 10.1016/S1057-7408(16)30089-4
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- Article