Found: 29
Select item for more details and to access through your institution.
Editorial Note.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 1, doi. 10.1207/s15327663jcp1401&2_1
- By:
- Publication type:
- Article
Mood Effects on Attitudes, Perceived Risk and Choice: Moderators and Mediators.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 2, doi. 10.1207/s15327663jcp1401&2_2
- By:
- Publication type:
- Article
You ASCII? We ANSI.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 3, doi. 10.1207/S15327663JCP1001&2_02
- Publication type:
- Article
Analysis of Variance.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 5, doi. 10.1207/S15327663JCP1001&2_03
- By:
- Publication type:
- Article
Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 13, doi. 10.1207/s15327663jcp1401&2_3
- By:
- Publication type:
- Article
Sincere Flattery: Trade‐Dress Imitation and Consumer Choice.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 21, doi. 10.1207/s15327663jcp1401&2_4
- By:
- Publication type:
- Article
Consumer Decision Making and Image Theory: Understanding Value‐Laden Decisions.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 28, doi. 10.1207/s15327663jcp1401&2_5
- By:
- Publication type:
- Article
Continuous and Discrete Variables.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 37, doi. 10.1207/S15327663JCP1001&2_04
- By:
- Publication type:
- Article
Consumer Disclosure and Disclosure Avoidance: A Motivational Framework.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 41, doi. 10.1207/s15327663jcp1401&2_6
- By:
- Publication type:
- Article
Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 52, doi. 10.1207/s15327663jcp1401&2_7
- By:
- Publication type:
- Article
Measurement.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 55, doi. 10.1207/S15327663JCP1001&2_05
- By:
- Publication type:
- Article
The Mere‐Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 64, doi. 10.1207/s15327663jcp1401&2_8
- By:
- Publication type:
- Article
Interrater Reliability.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 71, doi. 10.1207/S15327663JCP1001&2_06
- By:
- Publication type:
- Article
Exploring Differences in Attitudes Between Light and Heavy Brand Users.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 75, doi. 10.1207/s15327663jcp1401&2_9
- By:
- Publication type:
- Article
Learning by Collaborative and Individual‐Based Recommendation Agents.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 81, doi. 10.1207/s15327663jcp1401&2_10
- By:
- Publication type:
- Article
Structural Equations Modeling.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 83, doi. 10.1207/S15327663JCP1001&2_08
- By:
- Publication type:
- Article
Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 96, doi. 10.1207/s15327663jcp1401&2_11
- By:
- Publication type:
- Article
Other Multivariate Techniques.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 101, doi. 10.1207/S15327663JCP1001&2_09
- By:
- Publication type:
- Article
Fishing For Feelings? Hooking Viewers Helps!
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 105, doi. 10.1207/s15327663jcp1401&2_12
- By:
- Publication type:
- Article
Other Statistical Issues.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 109, doi. 10.1207/S15327663JCP1001&2_10
- By:
- Publication type:
- Article
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 115, doi. 10.1207/s15327663jcp1401&2_13
- By:
- Publication type:
- Article
A Cognitive Model of Customer‐Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 124, doi. 10.1207/s15327663jcp1401&2_14
- By:
- Publication type:
- Article
Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 132, doi. 10.1207/s15327663jcp1401&2_15
- By:
- Publication type:
- Article
Goal–Attribute Compatibility in Consumer Choice.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 141, doi. 10.1207/s15327663jcp1401&2_16
- By:
- Publication type:
- Article
Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 151, doi. 10.1207/s15327663jcp1401&2_17
- By:
- Publication type:
- Article
Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 159, doi. 10.1207/s15327663jcp1401&2_18
- By:
- Publication type:
- Article
Narrative Processing: Building Consumer Connections to Brands.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 168, doi. 10.1207/s15327663jcp1401&2_19
- By:
- Publication type:
- Article
Free Gift with Purchase: Promoting or Discounting the Brand?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 181, doi. 10.1207/s15327663jcp1401&2_20
- By:
- Publication type:
- Article
How Dissimilar Others May Still Resemble the Self: Assimilation and Contrast after Social Comparison.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 187, doi. 10.1207/s15327663jcp1401&2_21
- By:
- Publication type:
- Article