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One-of-a-Kind in a Full House: Some Consequences of Ethnic and Gender Distinctiveness.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1995, v. 4, n. 3, p. 205, doi. 10.1207/s15327663jcp0403_01
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- Article
When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1995, v. 4, n. 3, p. 225, doi. 10.1207/s15327663jcp0403_02
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- Publication type:
- Article
How Enduring Is Enduring Involvement? A Seasonal Examination of Three Recreational Activities.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1995, v. 4, n. 3, p. 255, doi. 10.1207/s15327663jcp0403_03
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- Publication type:
- Article
Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1995, v. 4, n. 3, p. 277, doi. 10.1207/s15327663jcp0403_04
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- Article