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Analyzing the effect of information format and task on cutoff search strategies.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 2, p. 103, doi. 10.1016/S1057-7408(08)80001-0
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- Publication type:
- Article
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 2, p. 137, doi. 10.1016/S1057-7408(08)80002-2
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- Publication type:
- Article
Attitudinal effects of character-based versus competence-based negative political communications.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 2, p. 163, doi. 10.1016/S1057-7408(08)80003-4
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- Publication type:
- Article
The role of country of origin in product evaluations: Informational and standard-of-comparison effects.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 2, p. 187, doi. 10.1016/S1057-7408(08)80004-6
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- Article