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The role of thematic congruence between a mood-inducing event and an advertised product in determining the effects of mood on brand attitudes.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 1, p. 1, doi. 10.1016/S1057-7408(08)80026-5
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- Publication type:
- Article
Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 1, p. 29, doi. 10.1016/S1057-7408(08)80027-7
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- Publication type:
- Article
Program involvement and ad/program consistency as moderators of program context effects.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 1, p. 51, doi. 10.1016/S1057-7408(08)80028-9
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- Publication type:
- Article
Comparative judgments of numerical and verbal attribute labels.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 1, p. 79, doi. 10.1016/S1057-7408(08)80029-0
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- Publication type:
- Article
Editorial Board.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 1994, v. 3, n. 1, p. CO2, doi. 10.1016/S1057-7408(08)80025-3
- Publication type:
- Article