Works matching IS 10453172 AND DT 2000 AND VI 11 AND IP 2


Results: 7
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    The Service Brand as Relationships Builder.

    Published in:
    British Journal of Management, 2000, v. 11, n. 2, p. 137, doi. 10.1111/1467-8551.t01-1-00156
    By:
    • Riley, Francesca Dall'Olmo;
    • de Chernatony, Leslie
    Publication type:
    Article
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