Works matching IS 10408460 AND DT 2008 AND VI 20 AND IP 2


Results: 17
    1

    Book review.

    Published in:
    2008
    By:
    • Chakrapani, Chuck
    Publication type:
    Book Review
    2
    3
    4
    5

    How Big.

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 25
    By:
    • Sheth-Voss, Pieter
    Publication type:
    Article
    6

    What's Really Important?

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 14
    By:
    • Grapentine, Terry;
    • Teas, R. Kenneth
    Publication type:
    Article
    7
    8
    9
    10

    A Tale of Two TESTS.

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 20
    By:
    • Hellebusch, Stephen J.;
    • Mullet, Gary M.
    Publication type:
    Article
    11
    12

    Slogans that worked.

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 4
    Publication type:
    Article
    13
    14
    15
    16

    FROM THE EDITOR.

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 4
    By:
    • Chakrapani, Chuck
    Publication type:
    Article
    17