Works matching IS 10408460 AND DT 2006 AND VI 18 AND IP 3

Results: 17

    • A New Direction.

      Published in:
      2006
      By:
      • Berger, Paul
      Publication type:
      Letter

    • What Problem Is Solved?

      Published in:
      2006
      By:
      • Malthouse, Edward C.
      Publication type:
      Letter

    • Still Some Weaknesses.

      Published in:
      2006
      By:
      • Lemon, Katherine N.
      Publication type:
      Letter

    • The Authors Respond.

      Published in:
      2006
      By:
      • Fader, Peter S.;
      • Hardie, Bruce G. S.;
      • Ka Lok Lee
      Publication type:
      Letter

    • Don't Oversimplify.

      Published in:
      2006
      By:
      • Seetharaman, Seethu
      Publication type:
      Letter

    • Defending the Traditional Approach.

      Published in:
      2006
      By:
      • Pfeifer, Phil;
      • Farris, Paul
      Publication type:
      Letter

    • Wizards and Potions.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 49
      By:
      • Deal, Ken
      Publication type:
      Article

    • True Questions.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 47
      By:
      • Henderson, Naomi R.
      Publication type:
      Article

    • Profitable Relationships.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 41
      By:
      • Kumar, V.
      Publication type:
      Article

    • Writer's Lock.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 34
      By:
      • Singer, Matthew E.
      Publication type:
      Article

    • Unconventional Wisdom.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 27
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • PREPARING RESEARCH professionals.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 18
      By:
      • Segal, Madhav N.;
      • Hershberger, Edmund
      Publication type:
      Article

    • Bare Market.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 8
      By:
      • Moskowitz, Howard;
      • Gofman, Alex
      Publication type:
      Article

    • Truth or Consequences.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 6
      By:
      • Wyner, Gordon A.
      Publication type:
      Article

    • Is CRM c-r-u-m-m-y?

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 4
      Publication type:
      Article

    • MARKETING MIX.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 4
      Publication type:
      Article

    • FROM THE EDITOR.

      Published in:
      Marketing Research, 2006, v. 18, n. 3, p. 2
      By:
      • Chakrapani, Chuck
      Publication type:
      Article