Works matching IS 10408460 AND DT 2004 AND VI 16 AND IP 3

Results: 19

    • Statistics in Market Research.

      Published in:
      2004
      By:
      • Dawley, Jacqueline M.
      Publication type:
      Book Review

    • Watch Your Language.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 47
      By:
      • MacLachlan, Douglas
      Publication type:
      Article

    • Missing Something?

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 44
      By:
      • Deal, Ken
      Publication type:
      Article

    • Turning Red Lights Green.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 42
      By:
      • Henderson, Naomi R.
      Publication type:
      Article

    • Research and the Bottom Line.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 36
      By:
      • Mittal, Vikas
      Publication type:
      Article

    • MAXIMIZING ROI or Profitability.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 28
      By:
      • Kumar, V.;
      • Petersen, J. Andrew
      Publication type:
      Article

    • Measuring Returns on Research.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 22
      By:
      • Lesh, A. Dawn;
      • Schmalensee, Diane
      Publication type:
      Article

    • Burden of proof.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 14
      By:
      • Brandt, D. Randall;
      • Gupta, Kunal;
      • Roberts, Jim
      Publication type:
      Article

    • DIFFERING DIMENSIONS.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 8
      By:
      • Ambler, Tim
      Publication type:
      Article

    • The ROI Toolkit.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 6
      By:
      • Wyner, Gordon A.
      Publication type:
      Article

    • MR poll.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • The packaging experience.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Learning from mistakes.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Huppertz Wins Hardin Award.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 5
      By:
      • Chakrapani, Chuck;
      • Grapentine, Terry
      Publication type:
      Article

    • Marketing dictionary.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Berry banana?

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Positioning personified.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Actions speak louder than surveys.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • FROM THE EDITOR.

      Published in:
      Marketing Research, 2004, v. 16, n. 3, p. 2
      By:
      • Chakrapani, Chuck
      Publication type:
      Article