Works matching IS 10408460 AND DT 2003 AND VI 15 AND IP 4

Results: 24

    • Books in Brief.

      Published in:
      2003
      By:
      • Chakrapani, Chuck
      Publication type:
      Book Review

    • Marketing Maladies Revisited.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 50
      By:
      • Roller, Margaret R.
      Publication type:
      Article

    • It's All Just Psychometric Dithering.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 49
      By:
      • Liefeld, John P.
      Publication type:
      Article

    • Wording Matters.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 48
      By:
      • Schmalensee, Diane H.
      Publication type:
      Article

    • No Common Desiderata for Measurement.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 47
      By:
      • Wittink, Dick R.;
      • Bayer, Leonard R.
      Publication type:
      Article

    • Scales: Still Problematic 10 Years Later.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 45
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • The Science of Scale Interpretation.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 44
      By:
      • Devlin, Susan J.
      Publication type:
      Article

    • Understanding Differences.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 41
      By:
      • Deal, Ken
      Publication type:
      Article

    • First the Bad News...

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 39
      By:
      • Henderson, Naomi R.
      Publication type:
      Article

    • Driving your market.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 33
      By:
      • Whitlark, David B.;
      • Allred, Chad
      Publication type:
      Article

    • I read about it online...

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 26
      By:
      • Yang, Zhilin;
      • Peterson, Robin T.
      Publication type:
      Article

    • Strategic Research Design.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 21
      By:
      • Vriens, Marco
      Publication type:
      Article

    • the missing link.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 14
      By:
      • Lundby, Kyle;
      • Rasinowich, Colleen
      Publication type:
      Article

    • dual considerations.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 8
      By:
      • Krieger, Abba M.;
      • Green, Paul E.;
      • Wind, Yoram (Jerry)
      Publication type:
      Article

    • Reinventing Research Design.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 6
      By:
      • Wyner, Gordon A.
      Publication type:
      Article

    • Coffee break.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Barking up the right tree?

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • And it's useful, too!

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Window shopping.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 5
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Can Horton come out to play?

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Lights, camera, plop on couch.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • Muddled median income.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • All charged up.

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 4
      By:
      • Grapentine, Terry
      Publication type:
      Article

    • FROM THE EDITOR

      Published in:
      Marketing Research, 2003, v. 15, n. 4, p. 2
      By:
      • Chakrapani, Chuck
      Publication type:
      Article