Connecting you to content on EBSCOhost

Works matching IS 10408460 AND DT 2003 AND VI 15 AND IP 4

Results: 24

1

Books in Brief.

Published in:

2003

By:

Chakrapani, Chuck

Publication type:

Book Review

2

Marketing Maladies Revisited.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 50

By:

Roller, Margaret R.

Publication type:

Article

3

It's All Just Psychometric Dithering.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 49

By:

Liefeld, John P.

Publication type:

Article

4

Wording Matters.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 48

By:

Schmalensee, Diane H.

Publication type:

Article

5

No Common Desiderata for Measurement.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 47

By:

Wittink, Dick R.;
Bayer, Leonard R.

Publication type:

Article

6

Scales: Still Problematic 10 Years Later.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 45

By:

Grapentine, Terry

Publication type:

Article

7

The Science of Scale Interpretation.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 44

By:

Devlin, Susan J.

Publication type:

Article

8

Understanding Differences.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 41

By:

Deal, Ken

Publication type:

Article

9

First the Bad News...

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 39

By:

Henderson, Naomi R.

Publication type:

Article

10

Driving your market.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 33

By:

Whitlark, David B.;
Allred, Chad

Publication type:

Article

11

I read about it online...

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 26

By:

Yang, Zhilin;
Peterson, Robin T.

Publication type:

Article

12

Strategic Research Design.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 21

By:

Vriens, Marco

Publication type:

Article

13

the missing link.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 14

By:

Lundby, Kyle;
Rasinowich, Colleen

Publication type:

Article

14

dual considerations.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 8

By:

Krieger, Abba M.;
Green, Paul E.;
Wind, Yoram (Jerry)

Publication type:

Article

15

Reinventing Research Design.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

16

Coffee break.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 5

By:

Grapentine, Terry

Publication type:

Article

17

Barking up the right tree?

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 5

By:

Grapentine, Terry

Publication type:

Article

18

And it's useful, too!

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 5

By:

Grapentine, Terry

Publication type:

Article

19

Window shopping.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 5

By:

Grapentine, Terry

Publication type:

Article

20

Lights, camera, plop on couch.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 4

By:

Grapentine, Terry

Publication type:

Article

21

Can Horton come out to play?

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 4

By:

Grapentine, Terry

Publication type:

Article

22

Muddled median income.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 4

By:

Grapentine, Terry

Publication type:

Article

23

All charged up.

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 4

By:

Grapentine, Terry

Publication type:

Article

24

FROM THE EDITOR

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 2

By:

Chakrapani, Chuck

Publication type:

Article