Works matching IS 10408460 AND DT 2003 AND VI 15 AND IP 3
Results: 19
In Search of the Optimum Scale.
- Published in:
- Marketing Research, 2003, v. 15, n. 3, p. 25
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- Publication type:
- Article
Marketing Research and Information Services: 2003 Industry Report.
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- Marketing Research, 2003, v. 15, n. 3, p. 47
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- Article
BRANDchild (Book).
- Published in:
- 2003
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- Publication type:
- Book Review
Response to Bill Neal.
- Published in:
- Marketing Research, 2003, v. 15, n. 3, p. 44
- Publication type:
- Article
Haven't We Read This Somewhere Before?
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- Marketing Research, 2003, v. 15, n. 3, p. 43
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- Article
More Solutions.
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- Marketing Research, 2003, v. 15, n. 3, p. 42
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- Article
The Supply Side in Market Simulations.
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- Marketing Research, 2003, v. 15, n. 3, p. 38
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- Article
Controlling Cluster Segmentations.
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- Marketing Research, 2003, v. 15, n. 3, p. 42
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- Article
Crossing the Bridge.
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- Marketing Research, 2003, v. 15, n. 3, p. 36
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- Article
The Science of Shopping.
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- Marketing Research, 2003, v. 15, n. 3, p. 30
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- Article
The "Perfect" Scale.
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- Marketing Research, 2003, v. 15, n. 3, p. 23
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- Article
The Measurement Imperative.
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- Marketing Research, 2003, v. 15, n. 3, p. 19
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- Article
Problematic Scales.
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- Marketing Research, 2003, v. 15, n. 3, p. 16
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- Article
Selecting a Scale for Measuring Quality.
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- Marketing Research, 2003, v. 15, n. 3, p. 13
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- Article
The art of scale development.
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- Marketing Research, 2003, v. 15, n. 3, p. 10
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- Article
The Fallacy of "Getting Paid For Your Opinions".
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- Marketing Research, 2003, v. 15, n. 3, p. 8
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- Article
MARKETING MIX.
- Published in:
- Marketing Research, 2003, v. 15, n. 3, p. 4
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- Article
One Size Doesn't Fit All.
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- Marketing Research, 2003, v. 15, n. 3, p. 6
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- Article
FROM THE EDITOR.
- Published in:
- Marketing Research, 2003, v. 15, n. 3, p. 2
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- Publication type:
- Article