Works matching IS 10408460 AND DT 2002 AND VI 14 AND IP 4
Results: 14
David K. Hardin Award.
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- Marketing Research, 2002, v. 14, n. 4, p. 3
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Revisiting "What's Wrong…"
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- Marketing Research, 2002, v. 14, n. 4, p. 47
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Conjoint Analysis Has Value.
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- Marketing Research, 2002, v. 14, n. 4, p. 46
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Get your conjoint online, in several flavors.
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- Marketing Research, 2002, v. 14, n. 4, p. 44
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Is Coke Always Less Price-Sensitive Than Pepsi?
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- Marketing Research, 2002, v. 14, n. 4, p. 40
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Avoiding the Pricing Trap in Qualitative Interviews.
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- Marketing Research, 2002, v. 14, n. 4, p. 38
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THE BIG PICTURE.
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- Marketing Research, 2002, v. 14, n. 4, p. 32
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The Deadly Dynamics of Price Competition.
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- Marketing Research, 2002, v. 14, n. 4, p. 26
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How Much Are Customers Willing to Pay?
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- Marketing Research, 2002, v. 14, n. 4, p. 20
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The Pricing Puzzle.
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- Marketing Research, 2002, v. 14, n. 4, p. 14
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The Price Is Right (or is it?).
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- Marketing Research, 2002, v. 14, n. 4, p. 8
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Think Before You Dial.
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- Marketing Research, 2002, v. 14, n. 4, p. 7
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Get Serious About Pricing.
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- Marketing Research, 2002, v. 14, n. 4, p. 4
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LETTERS TO THE EDITOR.
- Published in:
- Marketing Research, 2002, v. 14, n. 4, p. 3
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- Article