Works matching IS 10408460 AND DT 2002 AND VI 14 AND IP 1


Results: 20
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    No Brand Level segmentation?

    Published in:
    Marketing Research, 2002, v. 14, n. 1, p. 14
    By:
    • Fennell, Geraldine;
    • Allenby, Greg M.
    Publication type:
    Article
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