Works matching IS 10408460 AND DT 1997 AND VI 9 AND IP 4

Results: 10

    • FROM THE EDITOR.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 60
      By:
      • Morrison, Andrew J.
      Publication type:
      Article

    • Data mining for the desktop.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 57
      By:
      • de Ville, Barry
      Publication type:
      Article

    • An argument for change.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 56
      By:
      • Jurek, Richard J.
      Publication type:
      Article

    • New (not necessarily improved) paradigm.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 52
      By:
      • Wyner, Gordon
      Publication type:
      Article

    • Virtual competition.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 44
      By:
      • Reibstein, David J.;
      • Chussil, Mark J.
      Publication type:
      Article

    • Making ads profitable.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 38
      By:
      • Lodish, Leonard M.;
      • Riskey, Dwight R.
      Publication type:
      Article

    • Watching customers decide.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 32
      By:
      • Johnson, Eric J.;
      • Meyer, Robert J.;
      • Hardie, Bruce G.S.;
      • Anderson, Paul
      Publication type:
      Article

    • `Good science'.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 22
      By:
      • Dillon, William R.;
      • White, John B.;
      • Rao, Vithala R.;
      • Filak, Doug
      Publication type:
      Article

    • Evaluating new products.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 12
      By:
      • Green, Paul E.;
      • Krieger, Abba M.;
      • Vavra, Terry G.
      Publication type:
      Article

    • Start your engines.

      Published in:
      Marketing Research, 1997, v. 9, n. 4, p. 4
      By:
      • Wind, Jerry
      Publication type:
      Article