Works matching IS 10408460 AND DT 1997 AND VI 9 AND IP 4

Results: 10
    1

    FROM THE EDITOR.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 60
    By:
    • Morrison, Andrew J.
    Publication type:
    Article
    2
    3

    An argument for change.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 56
    By:
    • Jurek, Richard J.
    Publication type:
    Article
    4
    5

    Virtual competition.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 44
    By:
    • Reibstein, David J.;
    • Chussil, Mark J.
    Publication type:
    Article
    6

    Making ads profitable.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 38
    By:
    • Lodish, Leonard M.;
    • Riskey, Dwight R.
    Publication type:
    Article
    7

    Watching customers decide.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 32
    By:
    • Johnson, Eric J.;
    • Meyer, Robert J.;
    • Hardie, Bruce G.S.;
    • Anderson, Paul
    Publication type:
    Article
    8

    `Good science'.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 22
    By:
    • Dillon, William R.;
    • White, John B.;
    • Rao, Vithala R.;
    • Filak, Doug
    Publication type:
    Article
    9

    Evaluating new products.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 12
    By:
    • Green, Paul E.;
    • Krieger, Abba M.;
    • Vavra, Terry G.
    Publication type:
    Article
    10

    Start your engines.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 4
    By:
    • Wind, Jerry
    Publication type:
    Article