Results: 8

  • From the Editor.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 1
    By:
    • Morrison, Andrew J.
    Publication type:
    Article

  • Priming the pump: Secondary research information audits.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 42
    By:
    • Jurek, Richard J.
    Publication type:
    Article

  • Experimental design.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 39
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Privacy online.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 37
    By:
    • Bowers, Diane K.
    Publication type:
    Article

  • Harvesting past research.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 30
    By:
    • Helgeson, Neil;
    • Fentress, Jack;
    • Lervoog, Bruce
    Publication type:
    Article

  • Take it to the top.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 22
    By:
    • Cook, Victor;
    • Frigstad, David
    Publication type:
    Article

  • Managing multicollinearity.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 10
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • The answering machine dilemma.

    Published in:
    Marketing Research, 1997, v. 9, n. 3, p. 4
    By:
    • Tuckel, Peter;
    • Shukers, Trish
    Publication type:
    Article