Works matching IS 10408460 AND DT 1996 AND VI 8 AND IP 2


Results: 13
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    From both sides now.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 39
    By:
    • Kitaeff, Richard
    Publication type:
    Article
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    7

    Demystifying brand equity.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 24
    By:
    • Teas, R. Kenneth;
    • Grapentine, erry H.
    Publication type:
    Article
    8

    Vague notions.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 21
    By:
    • Raffel, Carol B.
    Publication type:
    Article
    9

    Metaphorically speaking.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 13
    By:
    • Zaltman, Gerald
    Publication type:
    Article
    10

    Expanding horizons.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 12
    By:
    • Harris, Leslie M.
    Publication type:
    Article
    11

    Targeting trendsetters.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 9
    By:
    • Solomon, Mary Beth
    Publication type:
    Article
    12

    Telephone time.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 6
    By:
    • Langer, Judith
    Publication type:
    Article
    13

    FROM THE EDITOR.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 1
    By:
    • Morrison, Andrew J.
    Publication type:
    Article