Found: 13

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  • Sugging: A federal offense.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 54
    By:
    • Bowers, Diane K.
    Publication type:
    Article

  • Insight into consumer cooperation.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 52
    By:
    • Peterson, Betsy
    Publication type:
    Article

  • Technology and the public.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 50
    By:
    • Bradford Fay, W.
    Publication type:
    Article

  • Aggregation.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 48
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Structuring the centralized research function.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 46
    By:
    • Kitaeff, Richard
    Publication type:
    Article

  • Managing relationships.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 42
    By:
    • O'Brien, Terrence V.;
    • Ville, Barry de
    Publication type:
    Article

  • Database marketing research.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 34
    By:
    • Ezop, Phyllis
    Publication type:
    Article

  • In search of the optimum scale.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 28
    By:
    • Gleason, Terry C.;
    • Devlin, Susan J.
    Publication type:
    Article

  • Finding the `perfect' scale.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 24
    By:
    • Schmalensee, Diane H.
    Publication type:
    Article

  • The measurement imperative.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 14
    By:
    • Wittink, Dick R.;
    • Bayer, Leonard R.
    Publication type:
    Article

  • Problematic scales.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 8
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Technical Focus Diminishes Our Value.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 4
    By:
    • Schmidt, Donald E.
    Publication type:
    Article

  • FROM THE EDITOR.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 1
    By:
    • Gilfeather, John
    Publication type:
    Article