Works matching IS 10408460 AND DT 1994 AND VI 6 AND IP 4

Results: 13
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    Aggregation.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 48
    By:
    • Wyner, Gordon A.
    Publication type:
    Article
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    Managing relationships.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 42
    By:
    • O'Brien, Terrence V.;
    • Ville, Barry de
    Publication type:
    Article
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    The measurement imperative.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 14
    By:
    • Wittink, Dick R.;
    • Bayer, Leonard R.
    Publication type:
    Article
    11

    Problematic scales.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 8
    By:
    • Grapentine, Terry
    Publication type:
    Article
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    FROM THE EDITOR.

    Published in:
    Marketing Research, 1994, v. 6, n. 4, p. 1
    By:
    • Gilfeather, John
    Publication type:
    Article