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Works matching IS 10408460 AND DT 1992 AND VI 4 AND IP 2

Results: 16

1

The 'Professionalization' of Marketing.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 56

By:

Steinberg, Margery S.

Publication type:

Article

2

Sports for Sale: Television, Money, and the Fans.

Published in:

1992

By:

Schlossberg, Howard

Publication type:

Book Review

3

Marketing and Corporate Image: The Company as Your No. 1 Product.

Published in:

1992

By:

Hughes, Donald A.

Publication type:

Book Review

4

Customer Satisfaction: How to Maximize, Measure, and Market Your Company's 'Ultimate Product'

Published in:

1992

By:

Ashcraft, Laurie

Publication type:

Book Review

5

Boomers Facing 50.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 48

By:

Townsend, Bickley

Publication type:

Article

6

Questionnaires in the 1990s: Wands and Scannable Forms Are 'In'

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 46

By:

Winters, Lewis C.

Publication type:

Article

7

Uses and Limitations of Conjoint Analysis--Part I.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 42

By:

Wyner, Gordon A.

Publication type:

Article

8

A Victory on Capitol Hill.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 40

By:

Bowers, Diane K.

Publication type:

Article

9

How Am I Doing?

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 38

By:

Kitaeff, Richard

Publication type:

Article

10

Handheld Computing.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 34

By:

O'Brien, Terrence V.

Publication type:

Article

11

Research: the 'HP Way'

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 28

By:

BonDurant, William R.

Publication type:

Article

12

Research Provider Partnerships: Do They Consider the Client's Real Needs?

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 24

By:

Smith, Robert M.

Publication type:

Article

13

Trained Moderators. Boost the Value of Qualitative Research.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 20

By:

Henderson, Naomi R.

Publication type:

Article

14

Focus Groups Under Scrutiny. Why people go and how it affects their attitudes toward participation.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 12

By:

Tuckel, Peter;
Leppo, Elaine;
Kaplan, Barbara

Publication type:

Article

15

Emerging Ethical Issues Facing Marketing Researchers.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 6

By:

Murphy, Patrick E.;
Laczniak, Gene R.

Publication type:

Article

16

From the Editor.

Published in:

Marketing Research, 1992, v. 4, n. 2, p. 5

By:

O'Neill, Harry W.

Publication type:

Article