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FROM THE EDITOR.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 1
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- Publication type:
- Article
Capturing Consumers (book).
- Published in:
- 1991
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- Publication type:
- Book Review
Hearing the Voice of the Market (book).
- Published in:
- 1991
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- Publication type:
- Book Review
The Politz Papers Science and Truth in Marketing (book).
- Published in:
- 1991
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- Publication type:
- Book Review
Inside the Asian American Market.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 75
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- Publication type:
- Article
Satisfaction Research.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 70
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- Publication type:
- Article
Defining The Target Universe: Determining Who We Project To.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 67
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- Publication type:
- Article
Does Your Organization Take Professional Development Programs Seriously?
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 65
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- Publication type:
- Article
The Privacy Challenge, Part 2.
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- Marketing Research, 1991, v. 3, n. 3, p. 61
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- Publication type:
- Article
Winning the Hearts and Minds.
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- Marketing Research, 1991, v. 3, n. 3, p. 59
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- Publication type:
- Article
Productivity Winners.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 53
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- Publication type:
- Article
Using Visual Peresentation to Assess Store Positioning: A Case Study of J.C. Penney.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 48
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- Publication type:
- Article
Market Research May Help Prevent Cancer.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 40
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- Publication type:
- Article
The Top-Box Paradox.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 37
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- Publication type:
- Article
From Methods and Projects to Systems and Process: The Evolution of Marketing Research Techniques.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 25
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- Publication type:
- Article
Behavioral Research in the 1990s.
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- Marketing Research, 1991, v. 3, n. 3, p. 12
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- Publication type:
- Article
Ocean Spray Marketing Research: Delivering Insights in a Customer/Supplier Relationship.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 4
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- Publication type:
- Article
900-Number Polls and the Marketing Research Community.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 3
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- Publication type:
- Article