Results: 17
FROM THE EDITOR.
- Published in:
- 1991
- By:
- Publication type:
- Letter
Seminar on How to Cope With Information Overload (Book).
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Trend Tracking (book).
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Survey Research by Telephone (book).
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Western Consumers in the 1990s.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 71
- By:
- Publication type:
- Article
Innovations in Open-Ended Questions.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 69
- By:
- Publication type:
- Article
Coverage Issues In Sample Surveys: A Component of Measurement Error.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 65
- By:
- Publication type:
- Article
Professional Development and the American Marketing Association, Part III.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 63
- By:
- Publication type:
- Article
The Privacy Challenge Part I.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 59
- By:
- Publication type:
- Article
The Management of Project Management.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 57
- By:
- Publication type:
- Article
Computing Trends: A Report From COMDEX.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 52
- By:
- Publication type:
- Article
Correctly Estimating the Variances of Proportions.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 47
- By:
- Publication type:
- Article
Measurement of Consumers' Perceptions of Product Quality, Brand Name, and Packaging: Candy Bar Comparisons by Magnitude Estimation.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 38
- By:
- Publication type:
- Article
How Marketing Researchers Can Harness the Power of Brand Equity.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 30
- By:
- Publication type:
- Article
The Evolving Marketing Research Industry.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 23
- By:
- Publication type:
- Article
The Decline and Fall of Marketing Research in Corporate America.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 12
- By:
- Publication type:
- Article
Corporate Marketing Research at 3M.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 3
- By:
- Publication type:
- Article