Found: 13

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  • Cost/quality issues plague mall intercepts.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 46
    By:
    • Gregory, Ellen
    Publication type:
    Article

  • Predictive models in market research.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 43
    By:
    • Ville, Barry de
    Publication type:
    Article

  • Do-it-yourself interviewing.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 40
    By:
    • Gold, Laurence N.
    Publication type:
    Article

  • From both sides now.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 39
    By:
    • Kitaeff, Richard
    Publication type:
    Article

  • Customer valuation: Linking behavior and economics.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 36
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Tracking the progress of E-mail vs. snail-mail.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 30
    By:
    • Bachmann, Duane;
    • Elfrink, John;
    • Vazzana, Gary
    Publication type:
    Article

  • Demystifying brand equity.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 24
    By:
    • Teas, R. Kenneth;
    • Grapentine, erry H.
    Publication type:
    Article

  • Vague notions.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 21
    By:
    • Raffel, Carol B.
    Publication type:
    Article

  • Metaphorically speaking.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 13
    By:
    • Zaltman, Gerald
    Publication type:
    Article

  • Expanding horizons.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 12
    By:
    • Harris, Leslie M.
    Publication type:
    Article

  • Targeting trendsetters.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 9
    By:
    • Solomon, Mary Beth
    Publication type:
    Article

  • Telephone time.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 6
    By:
    • Langer, Judith
    Publication type:
    Article

  • FROM THE EDITOR.

    Published in:
    Marketing Research, 1996, v. 8, n. 2, p. 1
    By:
    • Morrison, Andrew J.
    Publication type:
    Article