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When Sample Weighting Doesn't Work, What Should You Be Doing?
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 70
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- Publication type:
- Article
Does Ethics Fit into the Certification Concept?
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 68
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- Publication type:
- Article
Saga of a Sugger--Part II.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 64
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- Publication type:
- Article
A Blue-Ribbon Panel to Screen Political Television Commercials.
- Published in:
- 1990
- By:
- Publication type:
- Editorial
Pricing Research: Pre-Test-Market Alternatives.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 73
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- Publication type:
- Article
New-Product Development and Testing (Book).
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 81
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- Publication type:
- Article
Understanding Hispanics: A Key to the Future.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 76
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- Publication type:
- Article
Market Share Analysis: Evaluating Competitive Marketing Effectiveness (Book).
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 80
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- Publication type:
- Article
Public Opinion, Polls, and Democracy (Book).
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 78
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- Publication type:
- Article
Strategic Planning for Market Research Departments Through Program Review.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 60
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- Publication type:
- Article
Information Management Software.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 56
- Publication type:
- Article
On the Necessity to Present Consumer Preferences as Predictions.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 50
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- Publication type:
- Article
International Proactive Marketing.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 36
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- Publication type:
- Article
Conjoint Analysis: Peering Behind the Jargon.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 28
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- Publication type:
- Article
Assessing Media Effectiveness With "Where Did You Happen to Hear About Us?" Questions.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 21
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- Publication type:
- Article
Brand Usage: A Factor in Consumer Beliefs.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 14
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- Publication type:
- Article
A Case of Seasonal Segmentation.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 11
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- Publication type:
- Article
Positioning Strategies: GPT Stromberg-Carlson Carves a Niche and Jumps Out.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 5
- By:
- Publication type:
- Article
FROM THE EDITOR.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 1
- By:
- Publication type:
- Article