Works matching IS 10259627 AND DT 2020 AND VI 45 AND IP 4
Results: 4
性訴求類型、產品類型與調節焦點對廣告 效果之影響.
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- Journal of Business Administration (1025-9627), 2020, v. 45, n. 4, p. 103, doi. 10.3966/102596272020120454004
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- Article
逝世巨星依然閃耀：從時間與消費者群我 觀點初探已故名人代言效果.
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- Journal of Business Administration (1025-9627), 2020, v. 45, n. 4, p. 63, doi. 10.3966/102596272020120454003
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- Article
情緒勞務與建言行為關係之研究－以主動 性人格為調節變項.
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- Journal of Business Administration (1025-9627), 2020, v. 45, n. 4, p. 33, doi. 10.3966/102596272020120454002
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- Article
政治獻金與股票報酬：租稅規避調節效果.
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- Journal of Business Administration (1025-9627), 2020, v. 45, n. 4, p. 1, doi. 10.3966/102596272020120454001
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- Article