"自豪之情"还是 "感恩之情"？ 情绪广告诉求和社会排斥对消费者品牌购买意愿的影响
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 197
- By:
- Publication type:
- Article
Works matching IS 10083448 AND DT 2024 AND VI 27 AND IP 6
Results: 17
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实物还是体验？ 产品脱销对于消费者实物型产品偏好的影响.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 184
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- Publication type:
- Article
3
业绩预告与管理层薪酬契约中的" 预期管理" --基于中国上市公司的实证研究.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 172
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- Publication type:
- Article
4
网络水军与资源配置效率: 基于大股东减持视角.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 160
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- Publication type:
- Article
5
企业产品质量与资本市场稳定 --基于《 ISO9000质量管理体系》 的视角.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 149
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- Publication type:
- Article
6
ETF持股、股票流动性与管理层短视.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 136
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- Publication type:
- Article
7
创新文本信息披露是公司一厢情愿的行为吗.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 124
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- Publication type:
- Article
8
数字经济浪潮下的区块链技术: 概念炒作还是高质量创新.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 112
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- Publication type:
- Article
9
实际控制人行业专长与公司创新.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 100
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- Publication type:
- Article
10
人机劳动分工: 生成逻辑、模式类型与作用机制.
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- Nankai Business Review, 2024, v. 27, n. 6, p. 88
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- Publication type:
- Article
11
同题共答: 创新联合体驱动关键核心技术持续突破的机制研究 --以之江实验室为例
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 74
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- Publication type:
- Article
12
实现价值共创的C2B数智定制协同治理路径研究.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 62
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- Publication type:
- Article
13
亏损后转年限延长增加了企业创新投入吗.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 51
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- Publication type:
- Article
14
银行数字化发展能助力小微企业纾困解难吗 --来自城商行的经验证据.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 39
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- Publication type:
- Article
15
"双碳"目标影响了供应链关系专用性投资吗 --基于外部压力和内部机会视角的检验
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 27
- By:
- Publication type:
- Article
16
金融科技赋能与实体经济修复 --基于新冠疫情的冲击.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 16
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- Publication type:
- Article
17
产融合作与企业投资效率 --基于试点城市的准自然实验.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 6, p. 4
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- Publication type:
- Article