Works matching IS 10083448 AND DT 2023 AND VI 26 AND IP 2

Results: 23

问题意识与学术创造力.

Published in:: Nankai Business Review, 2023, v. 26, n. 2, p. 256
Publication type:: Article

不同类型产品下直播主播类型对消费者购买意愿和行为的影响.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 188

By:

黄敏学;
叶钰芊;
王薇

Publication type:

Article

不务正业还是令人钦佩：县长直播带货对购买意愿的影响.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 177

By:

朱东红;
常亚平

Publication type:

Article

从产品主导到价值主导：制造企业数智化解决方案开发研究 --基于威猛1998--2022年探索性单案例分析

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 245

By:

崔连广;
冯永春;
王玲;
孟繁强

Publication type:

Article

旅游者门票感知价格及影响机制研究 --基于中国5A景区网络点评大数据的模糊集定性比较分析

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 210

By:

黄锐;
谢朝武;
张凌云

Publication type:

Article

直播营销中主播类型及其社会临场感效应研究：基于模糊集的定性比较分析

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 199

By:

龚艳萍;
谭宇轩;
龚钜塘;
林丽

Publication type:

Article

最优区分视角下新手创业者设立CTO的影响因素研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 166

By:

买忆媛;
古钰;
叶竹馨

Publication type:

Article

创业叙事--资源获取逻辑下创业营销过程分析：基于创业路演的质性研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 233

By:

谌飞龙;
陈松

Publication type:

Article

从授人以鱼到授人以渔：包容性营销的理论框架与关键问题.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 220

By:

高维和;
向伟林

Publication type:

Article

过程还是结果？心理模拟对感知产品创新的影响研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 154

By:

曾伏娥;
金其然;
池韵佳;
周海波

Publication type:

Article

大数据能力影响因素及效用：基于元分析的研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 143

By:

马鸿佳;
肖彬;
王春蕾

Publication type:

Article

地方政府产业政策与城市商业银行信贷资源配置--基于城市商业银行贷款数据的实证研究

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 131

By:

李天时;
祝继高

Publication type:

Article

政府支出绩效评价与企业创新.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 120

By:

常语萱;
唐大鹏

Publication type:

Article

诉讼风险与法定代表人身份转出 --基于第二类代理问题的检验.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 108

By:

邓博夫;
董雅浩;
吉利

Publication type:

Article

游戏化对绿色消费行为的负面溢出效应及应对策略.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 27

By:

童泽林;
李国城;
肖皓文;
王凯;
冯竞丹

Publication type:

Article

非控股大股东与企业金融化：蓄水池还是套利工具.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 96

By:

余怒涛;
张华玉;
刘昊

Publication type:

Article

业务维度、外部服务供应商与制造企业服务化战略实施效果分析.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 73

By:

肖挺

Publication type:

Article

企业战略更新与组织结构变革协同演化机理研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 61

By:

苏钟海;
魏江;
胡国栋

Publication type:

Article

"悲"天悯人，还是 "乐"善好施：受助者困境态度效价与心理距离对捐赠意愿的交互影响

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 48

By:

刘新燕;
张惠天;
王璐

Publication type:

Article

捐赠诉求中参考物引用对捐赠行为的影响研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 38

By:

朱翊敏;
赵玉洁;
林培培

Publication type:

Article

实际控制人超额委派董事与公司控制.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 84

By:

郑志刚;
雍红艳;
胡晓霁;
黄继承

Publication type:

Article

"自我" 还是" 他人" --绿色广告诉求有效性研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 4

By:

孙瑾;
陈晨

Publication type:

Article

消费者为何会落入绿色消费陷阱 --绿色消费对过度消费的影响研究.

Published in:

Nankai Business Review, 2023, v. 26, n. 2, p. 17

By:

施卓敏;
张彩云

Publication type:

Article