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A Study on Selected Antecedents of Brand Preference.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 102
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- Publication type:
- Article
Value Co-creation for Innovation Process in Small Business Community.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 1
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- Article
Revisiting the Inter-relations of Service Quality & Customer Loyalty: An Empirical Examination of Effects on Two Dimensional Model of Loyalty.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 50
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- Publication type:
- Article
An Empirical Investigation of Factors Affecting Consumer Buying Behaviour for Green Personal Care Products in India.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 32
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- Publication type:
- Article
Spirituality Measurement Scale: An Empirical Study.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 21
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- Publication type:
- Article
Impact of Transformational Leadership on Employees' Extra Effort and Leader's Effectiveness: Moderating Role of Organization Type.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 87
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- Publication type:
- Article
Automated Win-Win Negotiation in B2C E-Commerce: A Research Review.
- Published in:
- Purusharta, 2019, v. 12, n. 1, p. 73
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- Publication type:
- Article