Profitable Customer Engagement: Concepts, Metrics, and Strategies.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Works matching IS 09732330 AND DT 2014 AND VI 9 AND IP 3
Results: 12
1
2
Underdeveloped Supply Chain Dynamics of Indian Agriculture: Reference to Information Technology and Knowledge Management.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 74
- By:
- Publication type:
- Article
3
Merger and Acquisition in the Telecom Industry: An Analysis of Financial Performance of Vodafone Plc and Hutchison Essar.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 67
- By:
- Publication type:
- Article
4
Role of ICTs in the Marketing of Refractory Products as Innovation Success Factor.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 56
- By:
- Publication type:
- Article
5
Role of Information Technology in Effective Implementation of Customer Relationship Management.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 50
- By:
- Publication type:
- Article
6
Rebranding of Airtel: Did it Work?
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 44
- By:
- Publication type:
- Article
7
Consumer Response to Advertising Appeals: A Gender Based Study.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 37
- By:
- Publication type:
- Article
8
A Socio-cultural Examination of Gender Role: A Study of Projection of Women in Advertisements.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 28
- By:
- Publication type:
- Article
9
An Empirical Study of Customer Experience and its Relationship with Customer Satisfaction towards the Services of Banking Sector.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 18
- By:
- Publication type:
- Article
10
Determining the Predictors of Green Consumer Behavior in India: An Empirical Study.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 11
- By:
- Publication type:
- Article
11
Corporate-SHG Linkages for Rural Market Development through Microenterprise Development.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 4
- By:
- Publication type:
- Article
12
From the Editor.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 2
- By:
- Publication type:
- Article