Works matching IS 09732330 AND DT 2013 AND VI 8 AND IP 4
Results: 10
Customer in the Boardroom? Crafting Customer-based Business Strategy.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
Packaging a New Perspective for Marketers - A Case Study in an Isolated Region of North East India.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 57
- By:
- Publication type:
- Article
Technology Readiness Index: Measuring Indian Railway Employees Readiness to Embrace Online Technology.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 52
- By:
- Publication type:
- Article
Cluster and Conjoint Analysis of the Entry Level Brands in Casual Wear Market in India w.r.t. Product Attributes.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 44
- By:
- Publication type:
- Article
Retail Service Quality's Impact on Value Delivery & Customer Satisfaction in a Retail Store Environment.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 37
- By:
- Publication type:
- Article
To Study Consumer Preference for DTH Services in Surat City.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 31
- By:
- Publication type:
- Article
An Empirical Analysis on Attitude of Indian Consumers towards Packaging & Labelling across Different Product Categories.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 20
- By:
- Publication type:
- Article
Exploring Celebrity Licensing as Opposed to Celebrity Endorsement : A Consumer Perspective.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 13
- By:
- Publication type:
- Article
The Influence of Opinion Leadership and Associated Measures among Owners of High End Smartphone Products in India.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 4
- By:
- Publication type:
- Article
From the Editor.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 2
- By:
- Publication type:
- Article