Jungle Book - Fantasy, Feeling and Fun: Experiential Marketing in Ecotourism.Published in:IUP Journal of Business Strategy, 2020, v. 17, n. 3, p. 46By:D'souza, Lyseth M.;Desai, Vimlesh PrabhuPublication type:Article
Lean Six Sigma Deployment in Retail Industry: Enhancing Competitive Advantages.Published in:IUP Journal of Business Strategy, 2020, v. 17, n. 3, p. 25By:Madhani, Pankaj M.Publication type:Article
An Empirical Study on the Effectiveness of Consumer Sales Promotion Tools in Hyderabad.Published in:IUP Journal of Business Strategy, 2020, v. 17, n. 3, p. 7By:Vadamala, Ravikanth Reddy;Amarnath, B.Publication type:Article