Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses.Published in:IUP Journal of Business Strategy, 2019, v. 16, n. 3, p. 34By:Hussain, SharafatPublication type:Article
Humanitarian Action: A Strategic Perspective of Developmentalism.Published in:IUP Journal of Business Strategy, 2019, v. 16, n. 3, p. 45By:Tosi, Laetitia;Paché, Gilles;Fulconis, FrançoisPublication type:Article
External Factors Determining the CSR Initiatives of Manufacturing Firms in India: A Case Study Analysis.Published in:IUP Journal of Business Strategy, 2019, v. 16, n. 3, p. 7By:Kavitha, P.Publication type:Article