Demand Chain Management: Enhancing Customer Lifetime Value Through Integration of Marketing and Supply Chain Management.Published in:IUP Journal of Business Strategy, 2015, v. 12, n. 3, p. 7By:Madhani, Pankaj M.Publication type:Article
Climate Change and Business Strategies: The Case of Automobile and Associated Ancillary Sectors in Madhya Pradesh.Published in:IUP Journal of Business Strategy, 2015, v. 12, n. 3, p. 46By:Saxena, Alark;Sharma, Vinod;Rachuri, Sarika;Joshi, HeenaPublication type:Article
A Preliminary Study of First-Mover Advantage Among e-Commerce Companies in India.Published in:IUP Journal of Business Strategy, 2015, v. 12, n. 3, p. 27By:Goparaju, HymaPublication type:Article