The Impact of Marketing Variables on Business Performance: An Analysis of FMCG, Consumer Durables and Textile Industries.Published in:IUP Journal of Business Strategy, 2015, v. 12, n. 2, p. 54By:Singh, SwetaPublication type:Article
Change in the Business Model: An Empirical Study of Odissi International Using Grounded Theory.Published in:IUP Journal of Business Strategy, 2015, v. 12, n. 2, p. 69By:Patnaik, RajnandanPublication type:Article
A Comparative Study of Pre- and Post-Merger Financial Performances of Selected Pharmaceutical Companies in India.Published in:IUP Journal of Business Strategy, 2015, v. 12, n. 2, p. 7By:Sil, Basab KumarPublication type:Article