Rainbow Washing or Real Allyship? Navigating Consumer Trust and Brand Loyalty.
- Published in:
- IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 91, doi. 10.71329/IUPJBRM/2025.22.1.91-99
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2025 AND VI 22 AND IP 1
Results: 5
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Nike’s Metaverse Foray: Exploiting a Revenue Opportunity or Riding a Fad?
- Published in:
- IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 73, doi. 10.71329/IUPJBRM/2025.22.1.73-90
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- Publication type:
- Article
3
Mapping Luxury Fashion Brands in China: An Exploratory Study.
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- IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 5, doi. 10.71329/IUPJBRM/2025.22.1.5-44
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- Publication type:
- Article
4
Impact of Social Media Marketing on Consumers’ Purchase Intention Through Brand Awareness and Brand Engagement.
- Published in:
- IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 45, doi. 10.71329/IUPJBRM/2025.22.1.45-61
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- Publication type:
- Article
5
Brand Loyalty, Customer Loyalty and Role of Brand Custodian: A Review.
- Published in:
- IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 62, doi. 10.71329/IUPJBRM/2025.22.1.62-72
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- Publication type:
- Article