Can XPeng's Disruptive Innovation Make It a Challenger Brand in China's Electric Vehicle Market?
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 2, p. 39
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- Publication type:
- Article
Works matching IS 09729097 AND DT 2024 AND VI 21 AND IP 2
Results: 3
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2
Purpose-Driven Branding: A Perceptive Brand Strategy for Impactful Connections.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 2, p. 20
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- Publication type:
- Article
3
Impact of eWOM on Purchase Intention Through Brand Image and Brand Awareness: An SEM Analysis.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 2, p. 5
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- Publication type:
- Article